| 摘要: |
| 随着海洋旅游时代的到来，我国迎来了海洋旅游发展的良好契机，海洋型旅游城市作为重要的旅游目的地类型之一，其旅游竞争力近年来受到各界关注。文章从海洋型旅游城市特征出发，建立海洋型城市旅游竞争力评价指标体系，进而将海洋型城市旅游竞争力分为旅游资源竞争力、旅游基础设施竞争力、旅游行业竞争力以及旅游环境支持竞争力四大部分。进一步基于因子分析法和聚类分析法对我国51个海洋旅游城市的旅游竞争力进行实证分析，得出城市旅游竞争力得分排名。最后根据分析结果，从旅游资源、旅游基础设施、旅游产业、旅游环境支撑、整体旅游等方面提出我国海洋型城市旅游竞争力的提升路径，为促进我国海洋型旅游城市整体竞争力的提升提出指导建议。 |
| 关键词: 海洋型城市 旅游竞争力 因子分析 提升路径 |
| DOI：10.20016/j.cnki.hykfygl.20220330.013 |
|
| 基金项目:2020年度天津市哲学社会科学规划课题“大湾区视野下天津海洋旅游高质量发展的逻辑、困境与出路研究”（TJGL20XSX-029）. |
|
| Research on Evaluation and Improvement Paths of Tourism Competitiveness of Marine Cities |
| YANG Dejin,SHI Yinhui,CHEN Peiyao |
| College of tourism and service management, Nankai University |
| Abstract: |
| With the advent of the era of marine tourism, China has ushered in a good opportunity for the development of marine tourism. As one of the important types of tourist destinations, marine cities had attracted attention for their tourism competitiveness. Starting from the characteristics of marine tourism cities, this paper established a marine city tourism competitiveness evaluation index system，and divided the tourism competitiveness of marine cities into four parts: tourism resource competitiveness, tourism infrastructure competitiveness, tourism industry competitiveness and tourism environment support competitiveness. Based on the factor analysis method and cluster analysis method, the tourism competitiveness of 51 marine tourism cities in China was empirically analyzed, and the city tourism competitiveness score was obtained to rank. According to the analysis results, the improvement path of the tourism competitiveness of China's marine cities was put forward in order to promote the better development of marine tourism industry. |
| Key words: Marine city, Tourism competitiveness, Factor analysis, Promotion path |
