| 摘要: |
| 为促进舟山市旅游产业的高质量发展，文章采用调查问卷的形式和旅行费用区间分析的方法评估舟山市海洋旅游资源价值，并提出对策建议。研究结果表明：舟山市的总旅行费用处于较合理区间；根据消费者剩余的计算结果，样本游客对舟山市旅游的整体满意度不高；2019年舟山市海洋旅游资源价值为1 399.15亿元，海洋旅游资源是舟山市的宝贵财富；舟山市旅游产业有很大的发展空间，未来应加强旅游环境建设、丰富海洋旅游业态、开发新兴旅游产品、建立游客需求响应机制和提升不同层次游客的满意度。 |
| 关键词: 旅游产业 海洋旅游资源 旅行费用 消费者剩余 游客满意度 |
| DOI：10.20016/j.cnki.hykfygl.2022.06.002 |
| 投稿时间：2021-09-13修订日期：2022-05-16 |
| 基金项目:浙江省高校重大人文社会科学攻关计划项目“习近平海洋思想及其对浙江海洋强省建设的战略引领”（2018QN045）；浙江省属高校基本科研业务费项目“浙江省海洋生态产品资本化机制构建研究”（2021RD001）；舟山市社会科学重点研究项目“舟山‘绿岛碧海’与‘金山银山’转化通道及生态经济培育成长研究” |
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| The Development of Tourism Industry in Zhoushan City Based on Value Evaluation of Marine Tourism Resources |
| HE Yixiong,ZHANG Yihui,HU Weiwei |
| School of Economics & Management，Zhejiang Ocean University;Southern Marine Science and Engineering Guangdong Laboratory (Zhuhai) |
| Abstract: |
| In order to promote the high-quality development of Zhoushan City′s tourism industry, this paper used the form of questionnaire and the method of travel cost interval analysis to evaluate the value of Zhoushan City′s marine tourism resources, and put forward countermeasures and suggestions. The results showed that the total travel cost of Zhoushan City was in a reasonable range. According to the calculation results of consumer surplus, the overall satisfaction of sample tourists with Zhoushan City′s tourism was not high. In 2019, the value of marine tourism resources in Zhoushan City was 139.915 billion yuan, and marine tourism resources were the precious wealth of Zhoushan City. Zhoushan City′s tourism industry had a lot of room for development. In the future, the construction of tourism environment should be strengthened, marine tourism formats be enriched, emerging tourism products be developed, a tourist demand response mechanism be established and the satisfaction of tourists at different levels be improved. |
| Key words: Tourism industry,Marine tourism resource,Travel cost,Consumer surplus,Tourist satisfaction |
