| 摘要: |
| 文章基于商业模式视角研究价值创造对海洋渔业企业绩效的影响，以研发费用除以营业收入指标作为企业价值创造能力，以企业资产、资本结构、客户集中度作为控制变量，通过对海洋类渔业上市公司2007-2015年的数据进行实证研究，发现目前海洋渔业企业价值创造能力比较低，海洋渔业仍以传统的价值转移模式为主。部分企业逐渐转变商业模式，以价值创造模式为其发展方向，同时价值创造能力对海洋渔业企业绩效有显著的积极的影响。文章提出了增加科技投入、注重品牌发展、加强质量监管和加强互联网建设等建议。 |
| 关键词: 海洋渔业 商业模式 价值创造 企业绩效 |
| DOI： |
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| 基金项目: |
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| Impact of Value Creation on Marine Fishery Enterprise Performance:Based on Business Model Perspective |
| JIANG Yao,CHE Bin |
| Shanghai Ocean University，School of Economics and Management |
| Abstract: |
| This paper studied the impact of value creation on marine fishery enterprises performance based on business model，dividing the R & D expenses by the business income index as the enterprise value creation ability.The paper took the enterprise assets，the capital structure and the customer concentration degree as the control variables.Through empirical research on the data of marine fishery listed companies from 2007 to 2015，it was found that the value creation ability of marine fishery enterprises is relatively low，marine fishery is still based on the traditional value transfer model，some enterprises gradually change the business model to value creation model for its developing direction and the value creation ability has significant positive effects on the performance of marine fishery enterprises.On this basis，the opinions of increasing the investment in science and technology，paying attention to the brand development，strengthening the quality supervision and the Internet construction were put forward. |
| Key words: Marine fisheries,Business model,Value creation,Enterprise performance |
