| 摘要: |
| 海洋休闲渔业对于发展海洋经济与传统渔业转型具有重要意义，但是近年来我国海洋休闲渔业产业发展遭遇瓶颈，传统业态急需转型，海洋休闲渔业新型业态作为海洋休闲渔业产业的存在形式，为海洋休闲渔业产业的研究开启了新的研究领域。文章通过文献梳理对海洋休闲渔业新型业态进行概念界定；在微笑曲线理论的支撑下，提出海洋休闲渔业新型业态发展路径应趋向于高附加值的品牌与服务；并基于互联网平台的集聚传播功能以及即时、互动、便捷等特性，提出“互联网+休闲渔业新型业态”可以实现品牌经济与完善服务体系。 |
| 关键词: 互联网+ 海洋休闲渔业 微笑曲线 品牌经济 服务体系 |
| DOI： |
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| 基金项目:长三角地区新型渔业经营主体发展形势研究(2060302-14099). |
|
| The Development of Marine Leisure Fishery New Fomat Under the Background of Internet+ |
| PING Ying,ZHAO Yici |
| School of Economics and Management，Shanghai Ocean University |
| Abstract: |
| Marine leisure fishery plays an important role in developing marine economy and traditional fishery transformation.Recently,the development of marine leisure fishery has hit a bottleneck.Traditional marine leisure fishing industry needs rapid change.Marine leisure fishery new format as an existing form of marine leisure fishery industry has opened up new areas of research about leisure fishery industry.In this paper,the concept of the new format was defined by review on the relative researches,and new format of marine leisure fishery development path should tend to highvalue brands and services based on smiling curve.Based on the gathering and dissemination capabilities of the Internet platform and the features such as immediate,interactive,and convenient,“Internet+ marine leisure fishery new format” could achieve brand economy and improve the service system . |
| Key words: Internet +,Marine leisure fishery,Smiling curve,Brand economy,Service system |
