| 摘要: |
| 海洋经济目前已成为备受世界各国重视的国家发展主要领域。连云港作为我国第一批沿海开放城市，想要在高质量发展背景下崛起腾飞必然要重视海洋经济，特别要优先发展海洋文化产业，充分挖掘利用自身沿海城市的优势和特点，将海洋文化产业作为城市发展的主要推手，完成高质发展，争取后发先至的目标顺利实现。文章运用SWOT分析对连云港发展海洋文化产业基本条件进行剖析，并提出科学架构连云港海洋文化产业体系、以制度设计吸引挽留专业人才、以科技引领塑造海洋文化产业品牌等对策建议。 |
| 关键词: 海洋文化产业 海洋经济 SWOT分析 连云港 |
| DOI： |
|
| 基金项目:2019年连云港市社会科学基金项目（19LKT1013）. |
|
| SWOT Analysis on the Development of Marine Cultural Industry in Lianyungang |
| LI Xinfeng |
| Business School of Jiangsu ocean university |
| Abstract: |
| Marine economy has become a major area of national development,which has attracted worldwide attention.Being one of the first batch of open coastal cities in China,Lianyungang must attach great importance to marine economy if it wants to rise and take off under the background of high-quality development.In particular,it should give priority to the development of marine culture industry,fully exploit the advantages and characteristics of its own coastal cities,take marine culture industry as the main driving force of urban development,and complete high-quality distribution.Develop and strive for the successful realization of the first-come goal.Based on SWOT analysis,this paper analyzed the basic conditions for the development of marine cultural industry in Lianyungang,and put forward some countermeasures and suggestions,such as scientifically constructing the marine cultural industry system of Lianyungang,attracting and retaining professionals by system design,and shaping the brand of marine cultural industry with the guidance of science and technology. |
| Key words: Marine culture industry,Marine economy,SWOT analysis,Lianyungang |
